The Kenko Care Kit is a product holding a variety of items ready to help you attack any area of your beauty routine. The “Mask Edition” specifically aims at skin care, providing a variety of clays and scubs to be paired with their respective oils. Creating a DIY mask making experience!
The mandate of this project was to brand and package a kit of which the theme was up to us. Therefore the branding, the corporate identity, and the industrial design problems had to be solved. I challenged myself with extra task of creating a bilingual solution, to make this as realistic as possible. With an excited mind and a motivated spirit, I got to work on the world’s first ever Kenko Care Kit!
The approach was to make the client the artist of the kit. To be competitive with what the target market was used to seeing, the aesthetics of the branding had to be unique from what the cosmetic industry normally produces. By painting on a canvas, I could translate the idea that the client was becoming the artist of their own skin care routine while also standing out on the shelves. The colors are used in solid bands across the kit’s labels to create a sence of unity and belonging as the client unboxes the products.
A visually exciting and alluring kit that uses color and simple use of typography to express the engaging and amusing experience that skin care and painting share. Simple and informative labels that quickly explain each ingredient, minimalistically designed to contrast with the dynamics of the exterior packaging’s graphics.