12 steps to GD lemonade

Publication
‍2018

Every teacher gives you a lemon. Through classes and lectures, you collect these lemons to hopefully make lemonade out of. I made lemonade, but I made it my way. This is a publication on the Graphic Design program at Dawson college.

Mandate

This is a publication on the Graphic Design program at Dawson college. Tasked with creating a narrative for the stale copy text, we had to make it intriguing and fun. Making it into something very unconventional.

Kenko Set
Kenko Animation
Kenko tube line up

Approach

Inspired by the classic phrase (when life gives you lemons, make lemonade) I rounded up a few bags of the fruit and decided to have fun with it. The recipe is so simple that I thought that it would be fun to push it to extremes and make people scratch their heads when flipping through the pages.

kenko bottle line up

Solution

The final solution is a creative and conceptual piece that demonstrates how to make Graphic Designer lemonade. Through the use of high contrast photography and weird poses, we are left with an editorial and artistic book.